Our story
Why QuibLab exists.
A glossary that respects your time, makes the jargon stick, and feels good to read at 11pm with a tea.
The moment
It started with a pitch deck I half-understood.
I started reading my Nth pitch deck and realized half the slides were terms I'd nodded along to for years without really pinning down. SAFE. ARR. PMF. CAC payback. I knew the shape but not the texture.
Most glossaries felt like Wikipedia with the joy removed — long, defensive, written for the index, not the reader. I wanted the opposite. A reference you'd actually pull up at midnight, learn the thing, and close out smiling.
So we started building QuibLab one term at a time. Plain English. A clear example. A category badge so you can wander sideways into the rest of the field. And a Cmd+K that always finds what you mean, even when you spell it three different ways.
What it is
A glossary that behaves well.
Dilution
/daɪˈluːʃən/ · noun
What happens to a shareholder’s slice of the pie when new shares are issued: the slice gets smaller, even as the pie itself grows.
See also
Our values
Less jargon, more “aha”.
The journey
From a list, to a glossary, to this.
Mid-fundraise, Milad realized half the words on his slides were terms he could not quite define. He started a list. The list got long.
The team
A team of three, now.
Three of us, building the glossary we wished we'd had earlier. Words and strategy from one, visuals from another, engineering from the third. Hello.
Quib·LabStarted in code, got distracted by design along the way, never fully picked a side. Loves space and planets more than most things on this planet. Lives between visuals and code, translating one to the other. Got the idea for QuibLab mid-fundraise, when he realized the words on his slides needed a home of their own. QuibLab is that home.
Quib·LabPainter at heart, visual creator by craft. Loves cats, clouds, flowers, and the parts of design no one writes case studies about. Designed QuibLab's visual identity from the ground up. The little Quib character in the logo is her tenth attempt, drawn in the car between two cities. The first nine are still in the notebook.