PMF
/ˌpiː.ɛmˈɛf/·noun
When the market starts pulling the product out of you.
Vesting cliff
/ˈvɛstɪŋ klɪf/·noun
Stay one year, get your first slice. Leave on day 364, walk away with nothing.
Speak startup, fluently.
One sentence definitions. Real world examples. The glossary you actually open at 11pm before a board meeting.
What you get
A glossary that does the work.
- Fundraising
- Metrics
- Growth & GTM
- Product
- People
- Strategy
Taxonomy
Six categories, one map
Every term sits in a clear category, so jumping to a related concept takes one tap, not five.
Collections
Curated playlists of terms
Walk a fundraising round step by step. Or learn the SaaS metrics that actually matter in a board meeting.
ARR
/eɪ.ɑːr.ɑːr/ · noun
Annualized recurring revenue — the run-rate version of MRR.
Real-world examples
Grounded in brands you know
ARR at Stripe. NPS at Airbnb. Retention at Notion. Every term anchored in companies you already use.
ARR
Florin grew ARR from $400k to $1.2M after the design-tool plan caught on with SMB studios.
Burn rate
XOLAB burns about $80k a month. At this pace, your Seed runway lasts 14 months.
Product–Market Fit
47% of Florin users said they'd be ‘very disappointed' to lose the app. That's what PMF actually feels like.
Cap table
After Seed, XOLAB's cap table reads 72% founders, 12% ESOP, 14% Wave VC, and 2% angels.
AI · personalized
Examples in your own words
We read your site once. Then every term page gets a fresh example written for your product, your customers, your voice.
Board-Ready Metrics
16 terms · Metrics
VC Speak
Equity for Engineers
15 terms · People
Napkin to MVP
Your First Pitch Deck
17 terms · Growth
Term Sheet Decoder
Featured · 18 terms
Pick. Stack. Master.
Collections are curated reading lists for one real founder moment. Closing a round, drafting your first deck, decoding your option grant. Pick the pack, walk the terms, leave fluent.
- Six curated packs, each built around one real founder moment
- Cross-category, so collections cut across the taxonomy
- Drag, reorder, save your own reading queue
One orbit
Every word in startup land, in one place.
Fundraising
SAFE
An equity IOU. No interest, no maturity, just shares delivered at the next round.
People
Vesting Cliff
Stay a year, get your first slice of equity. Leave on day 364, walk away with nothing.
The QuibLab
taxonomy
Every term lives in exactly one category. 6 live now (118 terms), 17 more on the way.
Coming soon
17 more categories planned