Product strategy, frameworks, design language.
01
A controlled experiment that randomly splits users between two versions of a feature so you can measure which one moves the metric you care about, instead of guessing.
02
A specific in-product action you have measured to be the strongest predictor of long-term retention, so the entire onboarding flow gets reorganized to push every new user toward it.
03
The instant a user feels the product's value click for the first time, after which they tend to stick, usually paired with a measurable activation event as a proxy.
04
A tiny version of the product where the founders personally do the work by hand for a few customers, learning the workflow before writing any code to automate it.
05
The practice of interviewing potential customers before you build anything, to confirm the problem is real and painful enough that someone would actually pay to fix it.
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