Go-to-market, marketing, sales, virality. How the company gets and keeps users.
01
AARRR (Acquisition, Activation, Retention, Referral, Revenue), aka the Pirate Funnel: Dave McClure's five-stage model that pins one measurable metric to each stage of growth.
02
The first moment a new user crosses from "signed up" to "got real value," usually pinned to a specific in-product action taken inside a fixed time window.
03
The share of people who completed a specific action (clicking, signing up, paying) out of everyone who had the chance to do it.
04
A staged map of the user journey, wide at the top (everyone who could hear about you) and narrow at the bottom (the few who actually act), used to spot where users drop off.
05
ICP (Ideal Customer Profile): the tight slice of buyers (industry, size, role, pain, budget) where your product wins fast, loses rarely, and pays the most.
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