SaaS, growth, and financial KPIs — the numbers people quote in board meetings.
01
The yearly value of all active subscriptions in ARR (Annual Recurring Revenue), counted as if every customer keeps paying at today's rate for the next twelve months.
02
How much cash you burn for every dollar of new ARR you add, where under 1 is efficient and over 2 means growth is costing way too much.
03
How fast you are losing cash each month, usually quoted as gross burn (every dollar out) or net burn (out minus revenue in).
04
Everything you spend to land one new paying customer in CAC (Customer Acquisition Cost), fully loaded across ad budget, sales team comp, and the tools they run on.
05
The share of customers or revenue that walks out the door in a given period, tracked as logo churn (count of customers gone) or revenue churn (dollars gone).
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