QuibLab — Startup terms, well put.

QuibLab

Metrics

TAM

/tæm/·noun

Total addressable market. Every dollar the category could ever capture.

Metrics

Burn rate

/bɜːrn reɪt/·noun

Monthly cash out the door. How fast the bank account empties.

Strategy

Pivot

/ˈpɪvət/·noun

Same problem, new approach. A structured course correction.

Growth

Cohort

/ˈkoʊhɔːrt/·noun

Users grouped by when they joined, tracked together over time.

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