The twelve-month change in revenue from an existing customer cohort in NRR (Net Revenue Retention ), counting upsell, downgrade, and churn but no new logos, and used almost interchangeably with NDR ( Net Dollar Retention ).
MongoDB has guided investors to a 120% net revenue retention rate for its Atlas cloud database business, repeating the number across multiple investor days in 2021 and 2022. The 120% line became the benchmark MongoDB used to argue that consumption-based pricing produces durable compounding without needing a sales-led upsell motion.